It’s no secret that being strategic and following best practices allows businesses to elevate both the quality of their video efforts and ROI. One of our favorite approaches is to create goal and video pairings.

Driving traffic, nurturing leads, converting leads, increasing engagement and supporting your customers are each goals that can all be driven by specific types of videos.

In this video, Motivity’s Executive Producer, Andrew Penziner, provides you with a breakdown of 6 Goals and the type or types of videos you should use for each goal.

Tying the videos you make to specific goals takes the guesswork out of marketing with video, increases your success rate and drives your audience to act.

If you’d like to learn more about how to achieve your goals with video, we’d love to have a conversation with you. Contact Us.