Client: The ISPE (International Society of Pharmaceutical Engineers) Boston Chapter. This is a promotional highlight video shot in a very focused way. We created a focused and flexible story outline, and set out to capture moments along with key interviews. We also used an editing style that is often used with other forms creative storytelling vs. event related videos. It was still “run and gun” but we had a plan and that made a world of difference. We also shot extra interviews that we knew would be used as short single clips to help promote the 2014 show. Lean and mean.