Zarrella Dentistry hired Motivity, a Boston Video Production company, to create an 18 video campaign to introduce the Zarrella team, increase engagement with their audience, improve SEO and to help increase the amount of new patients. The videos were made using Motivity’s silver Video Generator package which delivered multiple videos per month for six months. Paired with Wistia, Zarrella could track engagement, customer activity and improve their SEO using captions.