This video is one of seven product launch videos Motivity, a Boston marketing video production company, produced for Cambridge Semantics to announce the launch of the newest release of their popular product, ANZO Smart Data Lake 4.0. The videos featured key employees with intimate knowledge of the products. The delivery was meant to be real and natural, authentic. The visuals were designed to be simple so that the core messages could be conveyed in a clear and direct way.

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